For a rebranding project, I created a modern, sustainable identity for the heritage brand Pears Soap. My goal was to refresh the brand and reposition it as a contemporary, luxurious option for today's consumers.

I designed a new, sleek packaging system that is not only visually appealing but also environmentally conscious. The packaging features integrated tips on how to create a ‘posh wash’ pamper evening, transforming the product from a simple soap into a full self-care experience. I also created a series of social media tiles and wrote all the accompanying copy, ensuring a consistent and engaging brand voice across all platforms.

This project highlights my ability to blend brand identity, sustainable design, and effective copywriting to create a cohesive and compelling brand story.