For this rebranding project, I created a modern, sustainable identity for the heritage brand Pears Soap, repositioning it as a contemporary, luxurious option for today's consumers. I designed a new, sleek packaging system that is both visually appealing and environmentally conscious, integrating tips to transform the product into a full self-care experience, a ‘posh wash.’ This project highlights my ability to blend brand identity, sustainable design, and effective copywriting, I created all the accompanying copy and designed a series of social media tiles, to ensure a cohesive and compelling brand story across all platforms.