In a rebranding project for the Griffin Theatre Company, I developed a new brand identity with a specific focus on its emerging artists program, 25A. The goal was to rejuvenate their visual presence and appeal to a new generation of theatre-goers.

The new logo design was inspired by the dandelion water fountain in Kings Cross, Sydney. I carried elements from this logo throughout the print collateral, which included a new program booklet, a series of posters, and a stationery suite. The design system I created is both bold and sophisticated, using experimental typography, a custom two-tone photographic style, and a dynamic layout to reflect the innovative spirit of independent theatre productions.