I initiated a complete rebranding project for the Griffin Theatre Company, focusing on their emerging artists program, 25A, to rejuvenate their visual presence and appeal to a new generation of theatre-goers. The new logo was inspired by the local Kings Cross landmark, and I carried this element throughout the print collateral, including a new program booklet, posters, and a stationery suite. The sophisticated design system utilises experimental typography, a custom two-tone photographic style, and a dynamic layout to powerfully reflect the innovative spirit of independent theatre.