Drawing from personal experience, I developed Pivot, a self-initiated mental wellness campaign and app prototype designed to support aspiring young dancers and help prevent burnout. I created a comprehensive brand identity, featuring a unique logo where a subtle, shifting 'V' represents the concept of pivoting time for self-awareness. The campaign includes promotional posters with handwritten, emotionally resonant typography, designed to connect with the target audience. The core deliverable is a mobile application prototype, accessible via a QR code, which provides essential mental health support and awareness tools specifically designed to encourage self-care and resilience..