Driven by the untapped potential of Chippendale, I executed a hypothetical rebranding project for the City of Sydney Council that blended traditional branding with UX/UI design. After deep diving into the suburb's history for a comprehensive brand strategy, I created a unique logo inspired by its architecture. A key component was the design and prototyping (in Adobe XD) of a mobile application intended to raise awareness and attract new visitors. The app allows users to explore the suburb via curated walking tours and collect digital stamps, seamlessly linking to a call-to-action billboard poster via a QR code to enhance engagement and discovery.