I designed eye-catching publication advertisements for Good Weekend Magazine, with a focus on showcasing new and bestselling book titles curated by the marketing team. I collaborated with them to brainstorm ideas and creative directions, strategically tailoring each ad to specific magazine themes like Mother's Day, Christmas, and summer reading.

I independently managed the entire design process, from conceptualising dynamic layouts to rendering 3D spine-facing book covers in Photoshop and preparing print-ready files. My responsibilities also included adjusting ink limits to suit the magazine's paper and print specifications. All final advertisements were approved by the head of my department, the head of publicity, and the company director, ensuring each ad effectively drew attention to the featured titles and aligned with the overall campaign tone.