I independently managed the design process for a recurring series of high-impact publication advertisements in Good Weekend Magazine for Pan Macmillan Australia. Working in collaboration with the marketing team, I designed eye-catching ads to strategically showcase new and bestselling titles, tailoring each advertisement to seasonal magazine themes like Mother's Day, Christmas, and summer reading. My process involved conceptualising dynamic layouts, rendering 3D spine-facing book covers in Photoshop, and preparing final print-ready files. I handled critical technical specifications, including manually adjusting ink limits to suit the magazine's paper requirements, ensuring every final ad was approved by senior management and perfectly aligned with the overall campaign tone.