Marketing Campaign Design
Family Food by Sarah Pound

Translating the wholesome, family-friendly aesthetic of Sarah Pound's Family Food into a unified, integrated campaign for Pan Macmillan Australia was my primary objective as the lead Designer. Working closely with the marketer, I ensured brand consistency across all assets, utilising a warm palette of pinks and oranges, inspired by the book's internal break pages, and a clean, polished layout to let the vibrant food photography stand out. The campaign's digital components included a static lightwall ad for Eastern States lightwalls, a variety of social media tiles for Instagram and Meta advertising, and pre-release Amazon A+ assets to drive online pre-orders. For print materials, I created a half-page advertisement for Good Weekend Magazine and an exclusive A6 postcard for Dymocks that featured a unique recipe and a QR code, giving customers a direct link to purchase the book.