Marketing Campaign Design
Family Food by Sarah Pound

For Sarah Pound's new book, Family Food, I directed the creative development of all promotional materials, working closely with the marketer to ensure a unified campaign. I produced a variety of digital and print assets, all designed to showcase the book’s wholesome and family-friendly recipes. The materials featured a clean, polished layout that allowed the vibrant food photography to stand out. To maintain visual consistency throughout the project, I used a warm color palette of pinks and oranges, inspired by the book's cover and interior pages.

The campaign’s digital components included a static lightwall ad, a variety of social media tiles for Instagram and Meta advertising, and Amazon A+ assets. For print, I created a half-page advertisement for Good Weekend Magazine and an exclusive A6 postcard for Dymocks. The postcard featured a unique recipe and a QR code, giving customers a direct link to purchase the book.